DJ Khaled: King of Snapchat

Since the birth of Snapchat stories, many people have been documenting their life through short videos or images, sharing them with their friends.  However, none have taken advantage of this feature as much as DJ Khaled.  Since late November of 2015, DJ Khaled has dominated Snapchat, as he posts videos of almost everything he does and his fanbase has adopted his lingo as their own.  Twitter analytics researched this boost in popularity through how many mentions he got on Twitter, and the data was unbelievable.  His mentions were ten times as great in December than in November.  This boost in popularity was only a start as he expanded it in many ways throughout the next several months.

By mid-December everyone had fallen in love with DJ Khaled, his adventures, and his slang.  Whether it was him asking his personal chef what’s for breakfast, giving us some “keys to success”, telling us to “bless up”, showing love to his fans through his “fan luv”, or anything else he did, it became a household saying for those following him on Snapchat.  Once his popularity was recognized and associated with Snapchat, Snapchat themselves worked with him to gain publicity as he became one of the first owners of an Official Story.  On Christmas, he was featured on Snapchat’s official holiday geofilter.  He essentially became a “living meme” at this point.

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The official 2015 Christmas geofilter from twitter.com

In the next few months he was recognized by two companies who signed deals with both Cîroc and Apple Music, becoming one of the first artists to do so.  He also opened his own online store with apparel referencing his Snapchat stories.

His latest success was his most recent album he released called “Major Key” on July 29th.  It became his first Number 1 album and sold over 95,000 copies in the first week, more than doubling his previous best in Kiss The Ring where he sold 41,000 copies.  It is very clear that this success isn’t just because he became a better artist.  He is a marketing genius and has grown so much as a celebrity over the past year.

Recently, the hype of his Snapchat account has slowed down, however he is still succeeding in all aspects.  We really did “ride with him through the journey of success” as he has become a fan favorite everywhere.

Here is a timeline of his growth over the past year

 

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Mixtape Review: Watch The Stove

There’s a new hot mixtape in town that everyone is raving about!  No it isn’t Drake’s, Kanye’s or Chance’s.  The new artist dropping some heat is the protegé of Betty Crocker herself, Helper.  Yes, Helper; the food product consisting of boxed pasta and packets of powdered sauce and seasonings.  Within the past two years, Helper’s twitter has produced brilliant ways to attract the millennial community through funny posts and mocking famous celebrities and their products, specifically those of Kanye West.

Back in the summer of 2011, Kanye and Jay-Z collaborated on an album and produced the masterpiece of Watch The Throne.  This album became a staple in the hip-hop industry and inspired other artists to collaborate on full albums.  The album went platinum about one month after the release and the tour following the album was the highest grossing hip-hop tour ever at that time.

So, what does Helper have to do with this?  Well, on April Fools Day this past year they dropped their own mixtape titled “Watch The Stove”  taking on the name of this legendary album and also mocking its album cover.

This mixtape features songs from various artists including Retro Spectro who is famous in the twitter world.  Also, the most popular song titled “Feed The Streets” has reached over seven million plays on Soundcloud.  Despite this mixtape being a funny April Fools release, it has actually impacted Helper majorly.  This parody has grabbed the attention of younger people active on social media and has boosted their popularity.  Overall the mixtape landed in Soundcloud’s Top Charts alongside Fetty Wap and others.  The success of this marketing scheme has inspired other ideas by Helper and has changed the use of social media by professional companies.  Others that you can now find posting humorous tweets and “millennial relevant” posts include Whataburger who starts “twitter beef” and uses emojis like none other, and Taco Bell who actively gets involved with fans and has unconventional posts that separates them from the rest.  Overall, Twitter has become a new marketing platform and Helper is one of the best at utilizing this.

Recently, Helper has hinted at another Kanye spoof.  Kanye has been known for his own clothing line besides his music known as Yeezy, often abbreviated as YZY.  Helper has made their next step in marketing by advertising for their own brand CHZY

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Photo of tweet from Helper’s Twitter (twitter.com/helper)

This endeavor at a potential clothing brand is both hilarious, as was probably intended, yet also surprisingly a good-looking line of clothing.  Just as the mixtape was a joke of some sort but ended up successful this apparel could also be a hit.  No one really knows the true intentions of Helper marketing, however, whatever the plan is it is brilliant as the brand is distinguishing itself from the competition and becoming a hit in the social media world.

Trump: 70 Year Old Billionaire in Real Life, 12 Year Old Child Online

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When going on Twitter and seeing a tweet that says; “I have never seen a thin person drink Diet Coke”, or “Amazing how the haters & losers keep tweeting the name “F**kface Von Clownstick” like they are so original & like no one else is doing it…”, I would never expect it to be from one of the most successful businessmen of all time and presidential candidate.  Yet, that is exactly who keeps posting with no filter as if he is a feisty teenager trying to start drama online.  Donald Trump has been tweeting like this for years now, and since he is currently a top-runner to be the next President of the United States, these tweets are becoming even more popular.  The thing that makes no sense is that this informal and sometimes insulting method of posting messages on Twitter and throughout his online campaign is not hurting him at all.  His arrogance on social media is actually bringing him in more popularity among these platforms.

This presidential battle between Donald Trump and Hillary Clinton has turned into an online battle, as Clinton has recently become more active and has fired back at Trump many times for his insults in public and online, specifically regarding the demoralization of women.  One of her new advertisements has recently blown up on Twitter regarding this topic and she continues to fight back against Trump’s egotism throughout his means of pubic communication.

The reason I am really bringing up this topic is Trump’s new “power move” on Snapchat.  Snapchat, in July 2014, presented geofilters for the first time, which are “special overlays that communicate the “where and when” of a Snap…”  Today, Trump presented his own national geofilter to attract millennials and attempt to sway the polls right before their first presidential debate tonight.

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Trump’s geofilter from cnn.com

This was honestly a brilliant move on Trump’s part as over 100 million people use Snapchat every day.  There are no statistics of the usage and views of this nationwide geofilter, however I am sure that it has publicized Trump on a new level in addition to his Twitter popularity.

This form of gaining popularity through social media is revolutionizing politicking and advertising for campaigns, and Donald Trump and “Crooked Hillary” will continue to battle it out on the digital playing field for the rest of this election process.  Who knows the realm at which either will approach next?  Whatever it is, I, and the rest of the world following this form of campaigning will be excited to see what happens.

The Met Museum Goes Live

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The Metropolitan Museum of Art in NYC

For my best friend’s 9th birthday party, his parents took us down to the local movie theater to watch the new hit movie, Night At the Museum.  Ben Stiller, one of my favorite actors at the time, played the lead role and I was ecstatic to go see this as I had been putting it off for about a month.  The movie was fantastic to say the least, and after that night my dream was to go visit the Smithsonian Museum of Natural History as I’m sure it was for many kids who went to see the film.  Living in Pittsburgh, I never had the chance to make it to D.C. to witness the museum in person and sadly still have not visited the Smithsonian to this day.

But what if there was a way to get to see a museum, or any other location or event when unable to physically be there?

The response to this question came with the creation of Facebook Live, a new addition to Facebook that allows users to share live video at any time with their followers and friends.  This addition also allows for viewer feedback resulting in live conversation.  Launched in April this year, many people have used this feature and it continues to grow as a way to share “in the moment” events within your life.

After the release, Facebook signed deals with several companies and celebrities to promote the feature and test out new functions.  Facebook has paid over $50 million through these deals, and it has paid off for both them and those under contract.

The reason I brought up the Smithsonian before was because one organization that has used this feature is the Metropolitan Museum of Natural Art in New York City (Known as The Met for short).  The Met has posted many videos whether it is exploring an exhibit, meeting a museum specialist, or having a question and answer session with famous people in the art world.  These videos quickly made the museum’s Facebook page a hot spot for viewers and continues to grow.  Their most popular video was a Q&A with the curator-in-charge of The Costume Institute, Andrew Bolton, which racked up over 50,000 views on the first day and over 90,000 views total.

Recently, The Met tried out a new addition to this feature where they posted a live video in which viewers can use their mouse to get a 360° view of their brand new building The Met Breuer.  This has reached over 2 million views and is a potential game changing innovation by Facebook if it is to be able to be used by anyone.

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Here is a picture of the Met Breuer post

Overall this move by The Met has benefited society through the ability to witness their art from anywhere.  This move, however, has also benefited The Met through a boost in popularity online as their viewers from old videos to new videos has spiked by tens of thousands since beginning to use Facebook Live.

Riding The Wave

Everyday, millions of people take to social media to let out what’s on their mind, see what their acquaintances or random users around the world are saying, catch up on news, follow celebrity drama, and much more.  There are countless ways people use social media platforms and endless networks of people to accustom themselves with.  Through these  networks and platforms certain ideas, styles of participation, or topics can become popularized rapidly and are furthermore known as what we like to call trends.  According to Merriam-Webster a trend is defined as, “a general direction of change : a way of behaving, proceeding, etc., that is developing and becoming more common.”  Applying this to social media can be tricky as trends on social media come and go within days.  Also, there are various types of trends.  There are both long and short term trends.  The long term trends usually are a style of action on a social media, for example, it is very popular right now to post music through Soundcloud and then further publicize this music on different media sites.  Another few trends, mostly found on Twitter and Facebook, are memes and parody accounts which typically poke fun at either celebrities or recent news stories.   The short term trends are usually found in the form of hashtags on Twitter, Facebook, and sometimes even reaching into the realm of Instagram.  Of course there are some of these trends that linger on throughout the span of a week or month, however, these trends typically derive from an occurrence at a popular event, or a news story so they vanish rather quickly.  Using trends within your own social media account can often result in almost instant publicity, and when big name people and companies use trends, their post typically blows up and becomes known and usually encountered by most users of the social media platform they use.  This blog will research how businesses and celebrities feed off of trends in social media to gain publicity and popularity, as it is becoming a major part of marketing and self-branding within the world today. Like waves, trends rise and crash as new ones always emerge, and I like to call this action of following the trends and using them for publicity advantages “riding the trend wave”.

The first example we will indulge into is that of MLB superstar Noah Syndergaard.  The pitcher for the New York Mets has become a household name both on the mound and off as he has become a Twitter and Instagram phenom as of lately.  His posts are generally comedic and are very timely with trends.  Whether it is making memes of himself or making fun of a teammate or current event, you can always find him active on Twitter with a lot of fan support.  His most recent post that blew up was an Instagram of himself at the Cincinnati Zoo, in front of the gorilla statue, wearing a fashionable tie-dye “RIP Harambe” shirt.

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Picture of Syndergaard at Cincinnati Zoo.  Picture is from thescore.com

If you don’t comprehend anything that was just stated you probably haven’t been on social media within the past two months, but Harambe was a gorilla that was killed at the Cincinnati Zoo in late-May and has caused an uproar on social media.  Through these posts, Syndegaard has quickly become a fan favorite as a celebrity, not just an MLB player.  He has recently cracked the top ten in jersey sales showing his popularity, and a race horse was even named after him for the upcoming Kentucky Derby and is actually the favorite to win it all.  He has clearly built a name for himself through social media as he now has hundreds of thousands of followers, and will continue to rise in popularity over time.  This is one example of the many people and companies who promote themselves in various ways on social media and “ride the trend wave.”

 

  • Here are some of Syndergaard’s recently popular tweets

 

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